Managing  the SAN's image

'deal with all aspects of communication'

The South African Navy has a Public Relations mustering which deals with all aspects of communication. Members will be exposed to all facets of Public Relations, which includes Media Liaison, Conducting Visits, Executing Displays at Shows and Exhibitions, Basic Video and Editing, Basic Photography and Writing of Articles for the Navy News magazine and the SA Navy Intranet and Internet websites as well as all aspects of Internal and External Communication.

To be considered for the Corporate Communication Branch candidates must have a good command of the English language, be able to write well, have initiative, be creative and enthusiastic, be able to present a positive image of the South African Navy, at all times, and have excellent people skills.

Those joining the Public Relations Department must complete a Basic Principles of Public Relations Part 1 mustering course.

The course covers:

  • Special Events Management for Exhibitions, Launches, Conferences, etc.
  • Public Relations as a profession, including the ethics
  • Requirements of a Public Relations person and characteristics
  • The managing of campaigns and corporate social projects
  • The layout, design and publication of newsletters, web pages, annual reports, etc.
  • Knowledge on Marketing
  • For Media Liaison, the learner must be able to compile media kits and write press releases
  • Presentation skills and interpersonal communication.

Members will complete three assignments in order to complete their Basic Principles of Public Relations Part 1 course.

On successful completion of the course members are awarded a Certificate in Basic Principles of Public Relations, recognised by SETA and internationally.

Members also complete the Public Relations Practitioners and the Public Relations Management courses as they progress in the mustering.

SAN TV crew setting up to record an interview



Enquiries can be directed to: SA Navy Recruitment Centre at (012) 339 4252 or (012) 339 4421.

Mail: Navy Headquarters, Department of Defence, Private Bag X 104, Pretoria, 0001, Recruitment Section

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revision date: Wednesday, February 02, 2011

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